While seasons are becoming more difficult in our area to tell apart, the fall is upon us. Some of us will take off for deer season, bears are getting ready to hibernate, squirrels are collecting their nuts, and RE/MAX ONE Agents – are fortifying their client relationships and filling their pipelines. If you are finding yourself scurrying around like the aforementioned squirrel, here are a few tips to connect, reconnect, and hopefully tie down some clients before the end of the year while everyone else is away:
1. Identify who exactly you are going to prospect. Define this as narrowly as you can. Recall we talked about this a little bit in Mojo 137. You want to target the bullseye prospects, the A category, whatever you call it in your business.
2. Define your specific value proposition for this specific target group. What are their current needs and how can you clearly demonstrate why you are the best to service these needs? Go back to your list of everything you do related to what the average agent does, this will give you a good place to start.
3. Establish your intentional/proactive prospecting plan for this group. How do you intend to share your value proposition? Will you rely on calls, postcards, and/or meetings?
4. Create your marketing material for your prospecting efforts. Start with neighborhood information, MLS information, and your sales track record. Most likely you will rely on digital efforts, but you should strongly consider physical pieces as well.
5. Execute your plan. Determine frequency, cadence, and prepare for when a prospect says “yes.” In a season where most of your peers are getting ready to slow things down, your job is to hustle like no season before. There is no better time to outshine than in Q4.
#Onward #Hustle #4thQuarter
Make it a great week!
Cornyn: Trump agrees to more aid; Texas in line for additional aid
In Honor of Halloween Week, True tales of real estate terror
Must a seller disclose a murder on a property - Good rule of thumb no matter the case, always disclose, if you don't the neighbors will. Might as well address it head on.
Pontikes Development to Build 3 MSF Distribution Center in Baytown - Wow, this is big for our area, the development is moving closer. This will be buildings with 69 acres under roof. That's confidence in our economy.
That drone is from the insurance company - Allstate, USAA, Farmers Insurance, and Travelers have used drones for inspections, and a number of other insurance companies are evaluating the use of drones or are
planning to expand their use.